This document discusses challenges with enterprise video adoption and how Telx can help address them. Some key challenges include network issues, connecting across different carriers, securely storing infrastructure equipment, and managing video calls end-to-end. Telx offers solutions like providing network choice, hosting a video exchange to connect carriers, securely housing video equipment, and managing call troubleshooting and operations. The document promotes Telx's video exchange for enabling video communications across networks and expanding video ROI.
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1. Enabling the Growth of Telepresence and
Enterprise Video
Rose Klimovich
VP – Product Management
and Product Development
May 2010
2. Agenda
Who is Telx? Video Market Challenges What can
with you do?
Telepresence
2
3. Who is Telx?
Colocation and Interconnection Leader
New York Metro
• 4 Datacenters
• 290 Networks
• 162,054 Square feet
Chicago
• 2 Datacenters
• 31 Networks
• 41,329 Square feet
Southeast
• 3 Datacenters
• 80 Networks
• 177,824 Square feet
California Dallas/Phoenix Customers: world’s largest
• 3 Datacenters • 3 Datacenters services providers; enterprises;
• 27 Networks • 53 Networks financial services firms;
• 43,275 Square feet • 58,945 Square feet Cloud/SaaS providers
4. Who is Telx?
Core Products
SPACE POWER Interconnection
Center
• Cages • AC/DC • Physical and Virtual Cross
• Cabinets • UPS and Generators Connects
•Exchanges for IP, video
and other services
Video and Telepresence
• Offer the Telx Video Exchange enabling video communities of interest
• Offer end to end system to manage video calls
• Provide a secure place to store bridges and other video equipment
• Managed Services offered by our partners
5. Changing Video Industry Structure
The Challengers
& New Entrants
Telepresence Industry – Big 5
Core Technology Channels, Service
Suppliers Providers & Systems
Integrators
Substitute
Technologies
Source: Frost & Sullivan
6. Corporate Video is poised for
growth…
Two key business drivers for
videoconferencing adoption: the
need to improve collaboration for an
increasingly virtual workforce, and
the desire to use video to reduce, or
offset, reductions in travel spending
Videoconferencing - Nemertes Video Telepresence
infrastructure will grow at will replace 2.1
a compound annual In 2008, the global visual million airline seats
growth rate of 14.% to per year by 2012 -
collaboration managed services
$866M through 2013 - Gartner
market was worth $82.7 million;
Gartner growing at a CAGR of 162.4% from
2008 to 2015, reaching $938.3
million in total revenues by 2015. –
Frost and Sullivan
But it has not taken off yet…
7. Where we are today
MLPS
Carrier A
•Is the LAN QoS enabled ? Has carrier
•Does the LAN have the capacity ?
•Can video pass thru firewall ? implemented proper
•Are the specialized networking people QoS for Video?
to design real time traffic available?
GW How do you video with
community of interest –
different carriers, different
QoS, security issues?
MCU
MLPS
Carrier B
•Right QoS for Video on WAN??
•Enough affordable bandwidth for MCU?
•ISDN available for legacy calls?
• Video infrastructure designers available?
•Networking people available?
8. Challenges
Per Frost and Sullivan, major challenge that the high-end visual
collaboration services providers are facing is the low awareness of the
benefits and the ease-of-use of visual collaboration tools among business
leaders. A common misconception, quite prevalent until recently, was that
those tools and services were difficult to use, required extensive
expertise, and were reserved mostly for the upper executives.
However there are real challenges…
• Network: Bandwidth may not be sufficient or network may not be
architected correctly
• Communities of Interest: Inter-provider video is still difficult and
security is a concern
• Infrastructure Equipment: Infrastructure equipment needs to be set
up correctly, securely stored and widely accessible
• Troubleshooting: Management of devises and calls is difficult
• Video Call Set up: call set up is easier but may still be a challenge
9. Challenge: Network
Video networks can be ISDN, private networks like
Ethernet or MPLS and/or use the public Internet
• May be corporate networks or be dedicated
If you have problems with Video, the network may be the
problem:
• Know what you have – audit your network capacity
especially to smaller locations – more bandwidth may
be the answer
• Manage and shape traffic
• Use wan optimization devises which can reduce non-
real time traffic loads by 50%
• Optimize your network architecture
10. Challenges: Communities of Interest
How do you do video conferencing with
other companies?
Polycom Tandberg
Video Video
Equipment Equipment
Carrier #1 Carrier #2
MPLS Network MPLS Network
11. Challenges: Communities of Interest
Use a business to business video
exchange
Polycom Bridges Tandberg
Video Video
Equipment Equipment
Video
Exchange
Carrier #1 Carrier #2
MPLS Network MPLS Network
ENTERPRISE VIDEO EXCHANGE
12. Business to Business Video Exchange:
Forming Communities of Interest
Customer Severs,
MCU’s, Gateways, etc
Interexchange Facilities
Major Telehotels
VPN
INSIGHT Scalable
Monitoring & - Platform
ISDN Diagnostics - geographically
Connectivity + PSTN
Unlimited carrier connections
SD
Carrier
Edge
Multiple
Router
Unlimited network peering
VPN’s ISDN
PSTN
- Private/private
Multiple - Private/public
carriers - Address resolution
ISDN
PSTN
- QoS transliteration
Carrier - Security
Edge
Router CIS CO S YS TE MS
End to end Monitoring
VPN Toronto End to end diagnostics
Security
Huge bandwidth for MCU’s
IP/Sonet
Customer VPN
MCU’s etc.
VPN Carrier
Edge
Router
SD
SD
IPV
IPV
VPN NAP
VPN NAP Multiple
Carrier
Edge VPN’s
Router
Multiple
Multiple
VPN’s carriers
Multiple
carriers
Carrier
Edge
Carrier Router
Edge CIS CO S YS TE MS
Router
Connectivity + CIS CO S YS TE MS
Connectivity +
VPN
VPN
th
111 8 Ave., NYC 60 Hudson, NYC
13. Challenge: Infrastructure
Equipment
Video screens are located on the premises with the users
However, infrastructure equipment (bridges, gateways,
gatekeepers) can be anywhere but need to be secure and
accessible
Look at locating infrastructure equipment in a carrier
neutral colocation center:
• Cost effective, flexible space and power
• Back up and redundant cooling and power
• Secure controlled access
• Low latency access to the end users
• Access to different carriers
• 24X7 technical support
15. Summary
Video Conferencing is poised for growth.
Manage the challenges
• Network: Architect your network to support video
• Communities of Interest: Connect to a business to business video
exchange to support communities
• Infrastructure Equipment: Secure your equipment in a carrier neutral
colocation facility
• Troubleshooting: Manage the calls end to end
• Call Set up: support either internally or with a managed service provider
Telx can help
• Provide network choice
• Form business to business communities in the Telx Video
Exchange
• Be a secure place to store equipment
• Offer software that enhances troubleshooting and management
16. Telx Video Exchange
Video Conferencing Users
Carrier
•Allows you to expand and INSIGHT Networks
communicate across ‘IP islands’ Video
Monitoring,
•Provides s secure place to diagnostics
store video equipment Telx Video Exchange
Connecting Carrier Networks in the
•Improve ROI on your video Cloud
investment Internetwork/Intercarrier Routing/QoS
Transliteration/Address
Concierge Resolution/Security
Carriers and Service Providers (VNOC)
Services
•Grow bandwidth and other
revenue Video Infrastructure
Help Desk Hosting
•Stickier customers Scheduling Bridging/ISDN
Gateways/Gatekeepers/
•Fill your networks with a high Conference
Operations
bandwidth growing application
Provided by Telx partners
16